Kathleen M. Voboril

• Serve as Lead CSM on two global enterprise Signature accounts - owning account governance cadence, cross-cloud success coordination, and shared resourcing across Data 360, Marketing Cloud, Agentforce, Commerce, and Service; orchestrate Technical Architects, Solution Engineers, Professional Services, and implementation partners across all workstreams.
• Lead an executive-sponsored program for a global consumer brand spanning Agentic Commerce, Service, Customer Experience, and Data 360 - aligning the customer's CIO and senior leadership with Salesforce FDE, Professional Services, Product, and Sales; own the program status reporting and shared resourcing plan of record.
• Led executive-level escalations for Signature accounts, including a VP-engaged Sev1 - owned the Product escalation path and customer communications, and ensured the resolution met the customer's business and compliance requirements rather than accepting a workaround.
• Customer Consumed Revenue attainment of 155% in Q1 and 313% in Q2 FY27 - perfect Key Success Outcome (KSO) score of 5 both quarters.
• Built an RVP-sponsored, AI-powered value-realization tool peer-tested across multiple CSMs and verticals - surfaces $3M–$11M+ in incremental revenue opportunities per account, including support for a Red Account recovery.
• Authored cross-cloud role-based access and governance models; ran a cross-cloud architecture design review spanning Data Cloud, Loyalty, and Core; diagnosed identity and data architecture root causes.
• Authored a data-driven analysis of Marketing Cloud next-generation adoption gaps across a Signature book of business - delivered as a recommendation set to leadership.
• Partnered on a global consumer brand's Agentforce launch - 2,000+ conversations per day from day one across 14 global sites.
• Built executive-ready Agentforce and Data 360 consumption models for a customer VP, translating flex-credit usage into plain-language forecasts verified against source data.
• Stood up a global retail client's first Data 360 use case - outperformed Browse on CTR and conversion and matched Cart on incremental revenue despite being the highest-funnel use case; client has since moved all audience builds to Data 360.
• Drove a global enterprise Salesforce org from 67% to 100% security health - 42 findings fully remediated; client now presents this at their board.
• Drove a 30% improvement in Revenue Per Message; identified $9.5M in incremental growth opportunities within an existing client tech stack - no new investment required.
• Optimized 500+ Proactive Monitoring monitors across 65 brands ahead of holiday peak - zero incidents across billions of sends globally.
• Built Data 360 CoE Framework and Jobs to Be Done Matrix (white-label standard, full CSM org); Marketing Cloud Evolution Readiness Framework; Revenue Per Message Optimizer; and ATHR Scorecard - all adopted org-wide. Developed AMER-wide Slackbot Skill for Marketing Cloud Next adoption tracking and Use Case Assessment framework setting Definition of Done across 100+ Success Plans.
• AI-native practice: value models, scenario planners, release readiness workbooks, and activation frameworks produced across Claude Code, Gemini, and Slackbot - in sessions rather than weeks.

• Launched consultancy specializing in digital transformation and generative AI strategy; secured $313K sales pipeline; co-founded Curiouser.AI and led GTM strategy.

• Built global consumer eCommerce business from $2.5M to $30M in under 4 years for flagship Oregon® brand; oversaw UX and content for a $200M B2B eCommerce platform.
• Orchestrated $20M+ MarTech stack, driving technology adoption and architecture; led cross-functional team of 18 designers, developers, and marketers using agile to deliver a 24% conversion lift and >$9.55 ROAS, securing #1 share positions on major retail platforms.
• Led enterprise-wide omnichannel strategy across Amazon, marketplaces, DTC, and B2B in 110 countries; reported results monthly to C-suite and PE owners.

• Managed $10M MarTech stack; executed ABM strategies to grow global hospital and cancer clinic customer database by 23%.
• Aligned Sales, Customer Service, Product, and Clinical teams on data-driven marketing programs; launched Salesforce-based service portal for 6,000+ global clients, improving customer retention.
• Produced 40+ webinars, 25+ case studies, and orchestrated a $1.2M immersive tradeshow experience across 100+ annual events.

• Partnered with Amdro® and Pennington® P&L leaders to develop a 3-year digital strategy; orchestrated migration of 60+ websites to central CMS, enhancing UX and saving $1.5M in tech costs.
• Grew YoY brand engagement 30% by transitioning from agency to Contently, increasing content creation tenfold; brought social media in-house, saving $250K annually.

• Drove digital transformation for a $5B business - mobile-first intelligence platform, iPad app sales tools, and Salesforce.com enterprise integrations.

Selected for GE's elite post-MBA commercial leadership program with extensive training and diverse Sales & Marketing roles across divisions.

• GE Corporate Digital COE · Digital Marketing Manager
  Developed 'Metrics That Matter' digital dashboard for GE's CMOs; co-created HealthyShare app with Facebook for 2012 Summer Olympics.
• GE Capital Retail Finance (now Synchrony) · New Product Innovation Manager
  Deployed 20+ digital pilots for credit card clients including Gap, PayPal, Chevron, and Lowe's. Received CEO Imagination Award from Jeff Immelt.
• GE Capital Global Sponsor Finance · Originations Associate
  Underwrote $320M in senior-secured loans for private equity-backed companies.